Cool Smoke of Richmond, Va., took home the coveted Grand Champion title at the 27th Annual Jack Daniel’s World Championship Invitational Barbecue held Oct. 24 in Lynchburg.
The win marks the team's second Grand Champion title in three years—no small feat!
As Grand Champion, Cool Smoke earns $10,000, braggin’ rights as winner of what many consider to be the most prestigious barbecue contest in the world, and the chance to defend its title in 2016.
Hope to see you in the Hollow on Oct. 22 for the 2016 competition!
Jack Daniel’s reminds its friends to drink responsibly.
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To find out more about responsible consumption, visit the century council.